Dating Lab
The power
behind your
favourite dating brands.
Dating Lab is the trusted engine powering the online dating sites of
some of the world's leading media companies. Your brand, our core infrastructure.
Dating Lab - we connect people.
25 years
In operation
40+
Live brands
12 million
members served.
Encounters
Telegraph Dating
SMH Dating
Mirror Match
The Age Connect
Independent Dating
Express Yourself
Lab / 01Platform capabilities
Launch a turnkey online dating site for your brand.
We supply the platform, infrastructure and all the central support. You supply
the audience and your brand. Everything from registration to retention
runs on our stack, so your team can focus on what they do best.
01 · Product
We provide a white-label dating platform, branded end-to-end.
The platform is centred on our sophisticated matching engine and our
messaging, search and discovery features. End-to-end branding ensures
that your visual identity, brand personality and editorial sensibility
are showcased consistently, providing members with a cohesive experience.
02 · Payments
We take care of subscriptions & billing.
Our multicurrency payment platform is PCI-DSS compliant. We support
card as well as multiple country specific payment channels. Fraud
detection and prevention, refunds and chargeback management are all
seamlessly handled by us.
03 · Trust & Safety
Meticulous human moderation & oversight.
Profile vetting, photo verification and fraud screening is handled
by our trained specialists who've been doing this since long before
"trust & safety" was a buzzword. We treat member privacy and safety seriously - it's in our DNA.
04 · Growth
Continuous tracking of acquisition, conversion, retention & lifetime member value statistics.
Analytics, lifecycle emails and CRM, push and re-engagement all run
seamlessly behind the scenes so you can see exactly which campaigns
are converting, and which aren't.
Lab / 02Partnership process
Partner with us.
Partnerships are the heart of our business. We have launched dating
brands for national newspapers, lifestyle magazines, broadcasters and
membership organisations. Our experience, integrity and operational
expertise make partnering with us a smooth process.
Step 1
Discover
We model the size and demographics of your audience and analyse the commercial potential.
Step 2
Configure
Brand identity, tone, registration questions, matching logic and pricing assembled into a working site.
Step 3
Launch
Soft launch to your audience, with editorial promotion plans and live performance dashboards.
Ongoing
Grow
Weekly reviews, monthly experiments and a dedicated account team for as long as we work together.
Lab / 03Selected brands
Forty + dating brands, millions of members.
Some of our brands and publishers we work with around the world.
Get in touch to find out how we can work with your brand.
Have an audience that wants to connect?
We've launched dating brands for some of the biggest names in
publishing. We'd love to launch yours.